De Tropen a new café with a huge terrace. It’s situated in Oosterpark and is part of the KIT Royal Tropical Institute. Previously it was part of the Tropenmuseum and was accessible through the museum entrance. Since 2015 everyone can access the café through the park entrance, but not everyone is aware of its existence. Questions Fair Focus was asked to make the entrance to De Tropen more discoverable for the local community, and to generate traffic to the café as a result. Approach and Result We organised great events, filled the Facebook page with interesting and appropriate content, created publications for on- and offline media, and launched the Tropen Tijd; a collection of news and random facts about and around De Tropen. This appealing newspaper has a print run of 10.000.